Social marketing uses the techniques of commercial marketing, focusing on what your audience wants rather than needs, to encourage healthier and safer behaviours.
Presented by Rob Donovan, Senior Principal Research Fellow in the School of Sport Science Exercise and Health at UWA, the two half-day workshops will take you through the principles and practice of social marketing and behaviour change, and give you the opportunity to workshop your own ideas and priorities.
Date: Thursday 9 November and Thursday 7 December
Location: Bendat Community Centre, Dodd Street, Wembley.
Cost: $20 per workshop (or $30 for both)
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